FMCG

The Challenge

This well-known FMCG brand wanted to highlight the diverse range of their most popular mouthwash product and remain front of mind for consumers shopping in-store.

In an extremely saturated market, it was crucial for the brand to reach audiences in a way that was unique and memorable. They wanted to draw together media from their other channels across TV and VOD to create a unified brand presence.

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The Strategy

We maintained the brand's well-known image by using existing assets, while also bringing a new and refreshing format that audiences would remember. We structured the opening question like a quiz, knowing from experience that this engages a broader audience pool. Once they interacted, we showcased the brand’s well-known TV ad to captivate users and keep them engaged.

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The Results

Combining video with the product selection quiz meant users spent more time exploring the content within the unit, keeping them engaged for longer.

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Achieving:

• Active Attention exceeded target by 130%.
• A consistently strong dwell time of 23 seconds.
• Despite a focus on brand awareness, we also saw an uplift of users clicking through to the site, highlighting the value of conversational in driving qualified site visits.